METRICA

Business Description

Metrica is an award winning global provider of PR analysis. Established in 1993, Metrica are the largest specialist measurement consultancy in the world, with extensive experience in analysis across all media channels and a reputation for excellence, innovation and leadership in the industry. Metrica has the expertise, experience and technological capabilities to provide timely, strategic support that increases the effectiveness of PR activity. As a company founded by PR professionals with a heritage in the industry, Metrica understand your needs and help you to measure what matters.

Business Services
With increasingly diverse audiences and fragmented media, it’s now more challenging than ever to understand, measure and evaluate your PR activities. The pressure to prove the value of PR has never been more important – especially with the emergence of social media as a communications channel.

Our expert analysts work closely with organisations to understand their objectives, set metrics and KPIs relevant to their needs and recommend the most relevant analysis and reporting for all channels including social , mainstream, online and broadcast media.

Business Qualifications
Since Metrica was founded in 1993 we have won over 50 industry awards demonstrating our reputation for excellence, innovation and leadership. These awards span across a range of sectors and include numerous of the prestigious AMEC awards which recognise and promote best practice in communication planning, research and evaluation.